Western Media Reportage Of Developing Countries; A Study Of British Broadcasting Corporation (Bb) And Voice Of America (Voa)
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Western Media Reportage Of Developing Countries; A Study Of British Broadcasting Corporation (Bb) And Voice Of America (Voa)
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WESTERN MEDIA REPORTAGE OF DEVELOPING COUNTRIES;

A STUDY OF BRITISH BROADCASTING CORPORATION (BBC) AND VOICE OF AMERICA (VOA)

 

LIST OF TABLES

TABLE 1: SAMPLE DAYS PRESENTATION OF BBC

                NETWORK AFRICA AND VOA DAYBREAK

                AFRICA FOR THE MONTH OF APRIL 2003

TABLE II: CATEGORIES OF NEWS REPORTS BY BBC

                AND VOA ON DEVELOPING COUNTRIES.

TABLE III: CATEGORIES OF NEWS REPORTS ON

                DEVELOPING COUNTRIES AND THEIR FREQUENCY

                BY BBC AND VOA.

TABLE IV: FREQUENCY TABLE OF COVERAGE OF WEST AFRICAN

                COUNTRIES BY BBC-NETWORK AFRICA AND VOA-                         DAYBREAK AFRICA AND THEIR CATEGORIES.

TABLE V: COMPARISON OF THE DIRECTION OF BBC AND VOA                        NEWS CONTENTS ON DEVELOPING COUNTRIES.

 

ABSTRACT

        This research study was aimed at assessing western media coverage of developing nations, especially west African countries using reportage of BBC and VOA. The categories of news reports on developing countries were examined and also the categories most frequently reported by the western media.

The research technique used was content analysis. The study population were the contents of both BBC (Network Africa) and VOA (Day break Africa) for the month of April 2003. The systematic sampling procedure was used to obtain a reliable sample to work with. A representative sample of seven days each of BBC and VOA was randomly chosen so as to meet up with time- with this, 23% of the population was studied.

        Method of data collection was content analysis this was gotten by listening and recording of sample days broadcast from BBC and VOA.

        Data analysis  and data presentation was done on using tables indicating items in frequency and percentage.

        The end of this study finding revealed that  little attention was given to development issues such as education, agriculture rather BBC and VOA have been giving greater attention to social issues such as crime, famine etc. the study also showed that some countries were more frequency reported.

 

TABLE OF CONTENTS

CHAPTER ONE: OVER VIEW

  1. INTRODUCTION                                                 1

1.1    STATEMENT OF THE PROBLEM                            5

  1. OBJECTIVES OF THE STUDY                                        5
  2. RESEARCH QUESTIONS                                       6
  3. JUSTIFICATION FOR THE STUDY                          7
  4. DELIMITATION                                                   8
  5. LIMITATION                                                       8
  6. OPERATIONALIZATION OF CONCEPTS                  9

CHAPTER TWO

  1. INTRODUCTION                                                 10

2.1    DEVELOPMENT COMMUNICATION DEFINED          13

  1. THE NEWS FLOW CONTROVERSY                         16
  2. DEBATE ON THE WORLD INFORMATION AND COMMUNICATION (NWICO)                                        19
  3. THEORETICAL FRAMEWORK                                21

CHAPTER THREE:   

 RESEARCH METHODOLOGY                                                25

  1. INTRODUCTION                                                 25

3.1    RESEARCH TECHNIQUE                                       26

  1. POPULATION                                                      27
  2. SAMPLE SIZE                                                     27    
  3. UNIT OF ANALYSIS                                             30
  4. CONTENT CATEGORIES                                       30
  5. CODING RELIABILITY                                          32
  6. METHOD OF DATA COLLECTION                           33
  7. METHOD OF DATA ANALYSIS                               33

CHAPTER FOUR:

DATA PRESENTATION AND DISCUSSION                       35

  1. INTRODUCTION                                                 35

4.1    PRESENTATION OF DATA                                    35

  1. DISCUSSION OF FINDINGS                                  40

CHAPTER FIVE:

SUMMARY, CONCLUSION AND RECOMMENDATION        46

  1. INTRODUCTION                                                 46

5.1    SUMMARY                                                          47

  1. CONCLUSION                                                     48
  2. RECOMMENDATIONS                                          50

REFERENCE                                                               51

APPENDIX.                                                                55

 

                                                                                    CHAPTER ONE

INTRODUCTION

OVERVIEW

        Communication I an exchange of meaning between two parties where each  participant comes into the communication situation with his own experiences which he hopes to exchanges with the other participant. It could as well be said that communication is capable of making things easier simpler and also for the participants to clearly understands their intentions.

        Inspite of all these, communication is still considered as being fundamentally a complex phenomenan. It importance has never been in doubt except for the way, method, and the purpose for which man operates the communication has also been seen as a form and means of bringing people together to discuss and forge fresh avenues of achievements and transformations. At the level of international operations, communication is conceived  and also expected to redress discord among nations. Universally, communication concerns of every country as well as presents another vista of relation between and among nations of the world.

        Unfortunately, the economic and technological fortunes of nations have tended to dictate the tenor of relations between nation in this respect. The more powerful, the richor and the bottor equipped nations with their technological advancement, seems to relates with the less endowed nations as unequal partners who tool to reach out to the world the way the develop nations do.

        However, relationship between and amongst nations of the world both in the formal and informal area as in as much as communication is concerned, is supposed to be conducted on the basis of equality, that is, the way and manner the developed nations tend to communicate with the developing nations, the developing nations should also relate to them an the same basis.

According to Macbride et al (pg;34)

        “ Political, economic, scientific, technological  as well as social and cultural factors

                influence of the developed nations over their counterparts in the developing nations having been on the advantages”.

These advantages of the developed nations with factors such as a suitable economy, conducive political environment and the advent counterparts, however shows that some section of the international community mostly the developing nations, are more undesirably than others in the developed nations when it comes to international communication due to lack of technologically advanced communication tools.

        Nevertheless, unity of purpose and actions are necessary if these problems of inequality must be addressed. As macbride et, al (91981):36) puts it that “ the mass media are expected to mobilize, conduct as well as generate public opinions in connection with the major question which condition means development and upon which the survival of mankind depends. “

The need for the medium to be free and independent also has to be regarded as an obligation. Unfortunately this freedom sometimes is exercised by the developed nations and is often done in a way that puts the developing nations at great disavantage.

Beside all these, the declaration of the principles of international cultural co-operation adopted by the general conference of UNESCO in (1966) which states that, “broad dissemination of ideas and knowledge, based on the free exchange and discussion, is essential to creative activity, the pursuit of truth and the development of the personality”, has  to be adopted.

        However, the sentiment expressed by this document remain valid and worthwhile the exercise of this freedom as it affect the free flow of information on the international scene has also degenerated into a one way flow. This realization has therefore led to calls for restatement of the principle on which ‘freeflow’ was based so as to guarantee “free and balanced flow of information among nations of the world.

STATEMENT OF THE PROBLEM

        For some decades now, so much heat has been generated by developing countries on the grounds that the western media coverage on them the developing countries has been terribly inadequate. Worst still, the little coverage done on these developing countries by the western media has often been observed to be done not on good light. They include such reports on; famine; drought, war, violence, outbreak of epidemic etc; as if something good never ever happen in these countries, down here in Africa, which constitutes the main component of some of the developing countries, the same disturbing mode of western media coverage is what is equally exhibited by the western media.

In view of the foregoing situation, to what extent have BBC and VOA  reports of the developing countries of west Africa contributed to their transformation and development.

1.2   OBJECTIVE OF THE STUDY

        the objectives of this study were:

  1. To determine the categories of news reportage on developing countries by BBC ad VOA.
  2. To find out the categories of news that are more frequently covered by BBC ad VOA on developing countries.
  3. To determine which of the developing countries are more frequently covered by BBC and VOA and what categories of news are carried about them.
  4. To determine the overall assessment of developing countries coverage by BBC ad VOA in terms of positive or negative news.   
  5.  
  6.  
  7.  RESEARCH QUESTION
This research attempted  to answer the following questions

1.     What are the categories of news reports by BBC and VOA on developing countries.

2.     What categories of news are more frequently covered by BBC and VOA on these developing countries?

3.     Which of the developing countries are more frequently covered by BBC and VOA and what categories of news are carried about them?

4.     What is the overall assessment of developing countries coverage by BBC and VOA in terms of positive or negative news?

 

JUSTIFICATION FOR THE STUDY

This study is significant since it is set to find out the categories of news reportage by the western media on developing countries and also to determine which of these categories are reported most on developing countries. This becomes imperative now that the developing countries are trying to fashion out a communication system that will lead t hem to the path of development.

The research will also be of importance to research students of communication arts who will want to know how the developing countries have fared on western media coverage on them.

 

DELIMITATION

This study shall be delimited to developing countries in Africa, with particular attention to the western region of Africa.

        The contents of both BBC- Network Africa and VOA-Daybreak Africa, will be content analysed covering a period of one month (April, 2003).

LIMITATIONS

This study was limited greatly by time. Because of time constraints, the researcher decided to study only the month of Africa 2003.

        However, it would have been possible to go further to incorporate a larger population than this but for the problem of time and other factors like; money, relevant text as well as the ability to listen and record appropriately those sample editions of BBC-Network Africa and VOA- Daybreak Africa from a world receiver also posed some problems to the study.

 

1.7    OPERATIONALIZATION OF CONCEPT

For the purpose of charity, the type of programme used in the study was given an operational definition.

MAGAZINE PROGRAMME: A magazine programme is a kind of programme on radio that usually pulls together variety of subject into one programme. Like the radio documentary, the magazine form can press into music, drama, sound effects news as well as discussion programmes fused into one programme and lasted for thirty minute to one hour. At typical magazine programme is oten descriptive, expository, and like a documentary, always has a narrator.

However, BBC-Network Africa and VOA-Daybreak Africa both are typical examples of a radio magazine programmes handling various subject matters in one programme.

 

CHAPTER TWO

  1. INTRODUCTION


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